Simple Steps That Will Help Improve SEO
For Your Website
Today, this article is going to focus on getting some of that search engine traffic, or what is commonly referred to as, free organic traffic. Everyone that works online is familiar with the top search engines, Google, Bing and Yahoo. They basically work in the same manner, but as many of us know or have come to understand, each of their algorithms is completely different. That’s why you might have a site that ranks well in Yahoo or Bing, but Google isn’t treating you as well.
The big question is, how can we get our website to rank well, or at the top of each search engine? This might come as a shock to you, but nobody knows the precise algorithm’s of the search engines, other than the search engines themselves. No matter what any SEO expert claims or teaches to be the right or wrong way to get top rankings, they really don’t have the accurate algorithm’s that the search engines use.
However, like everything else in life, experimenting with countless methods of search engine optimization has brought the SEO community to a mutual understanding of how people can achieve top rankings with their websites.
Let’s get down to the basics of what the search engines will be looking for with any website. The first thing and you’ve probably heard this many times before is the title tag, which is simply defined as h1 tags within the HTML of your web page. The h1 tag has an opening and closing h1 tag which is simply the title tag or title of that specific web page. Many SEO experts agree that this is what the search engines will see first and tells them what the rest of your web page is about.
Your title is extremely important when it comes to SEO. People are searching for specific information so it’s clear that you want the title of your page relevant to what they are searching for. So, what ever the theme of your site, your keywords that relate to it will need to be included with each of your sites web page titles.
This brings me to another point of using your related keywords. Some people do not take advantage of all the keywords that they spent time researching for. Make new pages within your site and start using those related keywords. Don’t make the mistake of trying to get just one page ranked, go after the inner pages of your site as well. Many new webmasters will spend countless weeks and months going after a better ranking for the homepage of their site. This is great, but consider that you could be getting higher rankings for all the inner pages of your site as well.
I look at it this way, it doesn’t matter which page visitors land on my site, as long as they land on it. The search terms that they were using brought them to one of those pages and from there they can navigate to the homepage or menu of my site and find additional information.
The key to good, simple and effective SEO is just by following the basics.
- Make sure that each of your web pages uses a descriptive title that includes relevant keywords.
- Include a description of each page and include the same keywords that were used in the title.
- This is also very important, make sure that the content of your pages provide useful information. Make sure that the content stays within line of the page title and include in the content the same keywords or phrase used. Do not overstuff your content with keywords; this technique will only hurt your chances of getting higher rankings.
That is it, that’s the basics of on page optimization. Of course, don't get me wrong, there are other little tweaks and adjustments that can be added or performed as you go along. It's just, In my opinion, you will find out that if you keep it simple and avoid the mass hysteria associated with SEO, things will work much better for you.
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